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Diggers believed Ask.com’s advertising was promoting Google

I laughed out loud the first time I saw an Ask.com’s algorithim poster in a bus shelter here in New York.  I knew it would make no sense to just about everyone…although I admit, since I’ve written about it a few times now, I did check it out once since.

Talk about an ad campaign backfiring double-bad.

Barry Schwartz @ Search Engine Roundtable:

Yesterday, I wrote how Is Ask.com’s “The Algorithm” Campaign Really Working? I then submitting it to Digg, and it later became “popular”. My goal was to see if Digg users were also confused by the campaign, as confused as my brother-in-law and as confused as some of the search marketers at Cre8asite Forums.

Percentage of Digg Users Thought “The Algorithm” campaign was from:

June 14, 2007 Posted by | Ask.com, Digg, Google | Leave a comment

Proof that the Digg administration is burying stories?

Neil Patel is mad at Digg.

We all know that the main reason why stories don’t hit the Digg homepage is because they get buried. Some say the buries are caused by specific Digg users who have it out for us while others just blame it on the content saying it wasn’t Digg worthy. Well last week we did a test on Pronet Advertising that shows Digg might be burying stories internally.

Last week MG Siegler wrote a post on I’m in like with You which got submitted to Digg and buried after 20 or so diggs.

You probably think users buried the story, but it actually was one of the Digg employees who buried it or an algorithm that is targeting specific content topics/sites. If you don’t believe me, here is a document that contains 10,000 buries from that day and none of them seem to be buries for the I’m in like with You story.

The real issue is that websites like Digg utilize the force of the internet for disseminating information, but that force is a lot larger than the sum of Digg. These folks have every right to operate their website in any way they like. But any lies about their operational procedures will eventually be rooted out. There are too many savvy people online for this to go unnoticed.

May 15, 2007 Posted by | Digg | Leave a comment