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AOL keeps on buying…

In a post-dial-up world, Advertising.com was a great acquisition for AOL and their actions of late indicate they are re-doubling their bet that buying good internet advertising companies can keep them competitive. For all their missteps in content and broadband, their advertising sales have been handled extremely well.

AOL Buying Spree Continues:

AOL has acquired a controlling interest in ADTECH AG, an international online ad-serving firm based in Frankfurt, Germany.

ADTECH AG serves publishers in 25 countries, with a strong presence in Europe.

“AOL has incredible momentum in the online advertising space, and our acquisition of ADTECH builds on this by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the U.S. and provide them a more complete set of solutions,” said Randy Falco, Chairman and CEO of AOL.

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May 18, 2007 - Posted by | Advertising, AOL

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