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Geo-targetting on the rise – duh!


“This year 72 percent of marketers say they’ll try geo-targeting, compared to 43 percent who used it last year; and 78 percent planning to try local search this year, compared to 42 percent last year.”

Jupiter has a way of highlighting the obvious, sometimes.  As more small businesses realize there is a real ROI in adwords, why would the psychologist in New York throw ads in front of people in Tulsa, OK?


April 26, 2007 - Posted by | Google

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