Google Patent Applications on Online Advertising Effectiveness

Bill Slawski notes new Google patent applications related to algorithims built to determine how effective an online advertisement, using methods much more complicated than a simple click-through rate. Hurray to Bill for finding this one.

A trio of patent applications from Google look at estimating the likelihood that an advertisement is a good one, in a method that goes beyond counting click-through-rates (CTR).They provide an extremely detailed list of factors that might go into a quality score, as well as details of different statistical models that might be generated from gathering information about those different factors.